About

Vision Statement


To build a safe environment  for our community of analysts and those in the industry to come together to support, share, and learn about data and analytics and any related fields surrounding it.

Our vision is to create a space that is:
- Inclusive
- Welcoming
- Valuable

Our people

Meet the committee

Gareth Klapproth
Head of Analytics & Operations
Leading operations and analytics in a data-driven digital agency (Double.io), Gareth brings a lot of experience with client and agency side when it comes to marketing growth hacking, data-analytics and tracking. His passion lies in tracking and data analytics story telling, where he brings structure and clarity to data to enable repetitive and scalable growth.
Mark Huynh
Digital Intelligence Manager - Fonterra
Working at Fonterra, Mark helps APAC markets to optimise best marketing practice with data and analytics. Through strategic plans that enables local markets to execute better campaigns and marketing work, I enable brand managers to know how effective are their marketing activities.
Rachel Foong
Lead Data Analyst - AKQA
With 15+ years of experience in the digital marketing industry, Rachel's strength and passion lies in her growing portfolio of helping businesses make strategic investment decisions by delivering insights through her varied experience in data, martech and analytics.
Samuel Yap-Choong
GM - Data & Analytics MBM
Managing the domains of Data Science, Data Engineering, Digital Analytics and Technology at MBM, Sam comes fresh to the team passionate about ML/AI, automation, business intelligence, and growing the data community in Auckland and beyond.
Wiebke Andresen
Marketing Analytics Manager at Les Mills International
10+ years of experience and proven success in digital analytics, digital marketing, project and campaign management. My areas of expertise are using digital analytics to understand customer behaviours, improve user experiences and optimise Marketing efforts, leading the development and planning of multiple projects